How often do you speak with your customers?
Many businesses sell a product or service to their customers and then leave them alone. Is this you or are you following up with your customers?
If you are following up, what do you do with the information you gather from customer surveys/feedback requests?
Many companies I work with have files of surveys that are sat on a shelf gathering dust. They collect the feedback, read it and then put it to one side. Customer feedback can be a potential goldmine for you and your business. One company I worked with brought in an extra £47,000 of sales by listening and acting on customer feedback.
Occasionally you may get negative feedback, don’t get indignant. I love negative feedback in a business as it really helps shape the future, and more often than not those customers who complain can turn into your biggest fans.
How would you like your customers to describe your company?
“I think this is the best service I have ever come across … the team seems to know exactly what customers want”
The quote above came from a customer of a company I worked with
And here’s what the company had to say about me
“This quote (the one above) came from a customer and I think it is purely due to your drive, persistence and commitment to finding out what customers want”.
Find out how Customer Love can help you grow your business with customer research.